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Aaker was born in palo alto, california, to kay aaker, and david aaker, a professor and brand consultant aaker attended the university of california, berkeley, where she studied under social psychologist philip e tetlock and nobel prize winner daniel kahneman, receiving a bachelor of arts in psychology in 1989. David aaker is 71 years old and was born on 06/03/1946 currently, he lives in le center, mn and previously lived in waconia, mn and fargo, nd.
Aaker on branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands.
Articles published in strategy+business do not necessarily represent the views of the member firms of the pwc network reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase strategy+business is published by certain member firms of. Visit amazoncom's david a aaker page and shop for all david a aaker books check out pictures, bibliography, and biography of david a aaker. Buy, download and read strategic market management ebook online in format for iphone, ipad, android, computer and mobile readers author: david a aaker. Read a free sample or buy building strong brands by david a aaker you can read this book with ibooks on your iphone, ipad, ipod touch, or mac.